LarsonO'Brien

Interactive

It's clear, the building industry has followed similar online trends as general consumer industries - the web now rules supreme. Sweets is no longer the dominant force of specification that it once was. In fact, a vast majority of architects now consider in-house libraries an incomplete and outdated source of information.

A 2009 survey, conducted by Hanley Wood, confirms what LarsonO'Brien has preached for years - roughly 88% of building product research by architects begins with Google. Manufacturers' websites are considered the primary source for complete and up-to-date product information so today, being found easily online, providing meaningful and engaging web content and making your best first impression here are critical to your success.

From Anonymous Visitors to Qualified Leads

LarsonO'Brien's Interactive department is comprised of multi-talented online marketers, developers and designers who understand what it takes to both attract and convert anonymous website visitors into qualified sales leads.

How we accomplish this goes well beyond ever evolving SEO programming protocol - an art and science for which we excel (over 50% of our client web traffic comes from search engines). Our approach to online marketing is genuinely holistic.

Our goal: to integrate online marketing initiatives - client websites, microsites, email newsletter campaigns and social media - seamlessly with client advertising, public relations, continuing education, trade show appearances, etc.

Our result: powerful synergies across all marketing communication initiatives, raising the overall effectiveness of each, stretching client marketing dollars further and enhancing client brand awareness, preference and loyalty.

Our Development Process

Research - All projects start by gaining a firm grasp on your company - your products and services, USP's, competition, unique culture and brand, overall strategic plan and current online presence.

Strategy - We develop a plan that solves the questions: How will we maximize your online visibility? How will we attract and captivate your audience? How will we create and maintain your online relevance? What will make your online presence far more valuable than your competitors? How will we best leverage your other marketing initiatives?

User Experience Planning - Define the optimal critical path through the site that will maximize conversion from anonymous visitor to qualified lead.

Design - The right look and feel for your targets - architects, owners, developers, contractors, distribution. What will inspire? Build confidence? Reinforce brand? Persuade?

Development - From exquisite, compelling and interactive front ends to efficiently designed back ends that provide complete, user-friendly content management and capture meaningful and actionable marketing intelligence.

Writing - A perfect blend of persuasive and informative prose that boasts strategic keyword inclusion for search engine marketing.

Search Engine Optimization - What's good for Google today, may not be tomorrow. Our team continually stays on top of the latest search engine protocols for the world's most popular search engines and adapts our techniques as necessary to ensure that your site is in the best position possible to rank well for highly competitive keywords.

 

For more information about LarsonO'Brien's Interactive services, please contact us today.

Our Services

End-to-End Web Site Development - From multi-lingual global enterprise sites, to product specific microsites.

Search Engine Optimization - One time code optimization improvements of an existing site, or ongoing service contracts to continually monitor and improve search marketing efforts.

Tracking & Reporting - Monthly website analytic reports monitoring your online presence. These reports help to track growth in quality traffic, confirm critical paths, spot trends and glean data that can inform or even prevent missteps with other marketing communications initiatives.

E-Newsletter Programs - Develop, grow and maintain a close relationship with your online audience. Stay top of mind by affordably delivering relevant, valuable content - at regular intervals - direct to your audience, direct to their inbox.

Social Media Support - From specific consultative services that support your company's social media program, or the design of a social media program from scratch that integrates with your company's marketing communications plan.

Site Maintenance and Hosting - For 24/7/365 responsive, reliable maintenance and hosting to ensure that your site remains live, up-to-date, and working for you at all times.

 

© 2010 LarsonO'Brien Marketing Group