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The Creative ESP™ Process
Ad agencies love to show off. After all, we're a collection of creative types with a good measure of show biz, a solid feeling for the media, and a knack for selling products and ideas.
But most agencies jump the gun when it comes to their first encounter with a client. They come ready to blast away with their most creative and clever ideas without enough background.
At LO, we have the good sense to aim before we shoot.
If you are considering LO, you should know that we have ESP - that is, "enhanced strategic planning."It's a fixed and simple process for learning about your business, involving you briefly but intensively, and returning with a thoughtful strategic approach. So, when we come back with those fleshed out creative ideas, they're based on good, solid information - never guesswork.