LarsonO'Brien

Advertising

You spend a fortune advertising in trade publications. Your ad's job is to make it worth every penny.

"Ninety-nine percent of advertising doesn't sell much of anything."

Unfortunately, David Ogilvy was absolutely correct. The same horrifying truth continues to apply to today's print trade advertising. We appreciate the top-dollar you pay for the privilege of running your ads. It's our job to make sure that what you run is in the distinguished one-percent.

LarsonO'Brien print ads are consistently lauded for excellence by industry professionals - like architects. In readership studies, LarsonO'Brien ads are noticed more often, read more often, and found to be more interesting than the vast majority of other ads in a given issue. Most important, LarsonO'Brien ads sell. Just ask our clients.

Winner, 1/2-Page Spread - 2008 Architectural Record Excellence In Advertising Awards

Best of Show, Full Page - 2009 Architectural Record Excellence In Advertising Awards

Is your company making its best first impression?

Your sales literature speaks volumes about your company - for better or for worse. LarsonO'Brien provides complete, turn-key print collateral services to ensure that our clients are making the right first impression - one that can lead to a sale.

Beyond fresh, captivating graphic design - LarsonO'Brien focuses on all critical elements of print production that must work in perfect concert to deliver maximum impact. These include: audience definition, delivery considerations, organization and subject matter selection, size, shape, writing, photography and illustration, paper selection and printing technique.

The result is sales literature that is far more compelling, influential, and persuasive in selling your company, its products and services.


Sweet's, Best of Show, 2003

 

LO advertising services include:

  • Corporate identity development
  • Print ad campaign production
  • Sales literature production
  • Direct mail production
  • Trade show design
  • Media planning & buying

 

© 2010 LarsonO'Brien Marketing Group