LarsonOBrien - Building Market Leaders, Impact Marketing - Pittsburgh, Baltimore

Product Innovation

LarsonO’Brien employs a proven process for new product development, product re-development and product positioning. Our process is conducted with heavy interactive involvement from our clients with guidance from LarsonO’Brien. During the process, our clients formulate a concept of the product to be developed and decide whether or not to invest resources in its further development. This process includes all activities, from the search for new opportunities to the formation of a concept for the development of a particular product. The process can consume 50% of the initial development time and sets the course for the project.

Components of LarsonO’Brien’s Product Innovation Process include:

  1. Concept formulation and screening
  2. Concept development and testing
  3. Contribution analysis
  4. Product and market testing
  5. Technical Implementation
  6. Launch product and marketing

Sustainability Strategies

Transparency of environmental and health impacts in today’s built environment is crucial to product development. Not only are products being labeled for their "green" or sustainable features, but manufacturers are seeking sustainable products and systems from their supply chains.

The manufacturing process is also being evaluated for its environmental impacts. Major architectural firms are embracing transparency with regard to environmental information and health risk information on products and assemblies being specified on building projects.

To encourage our clients to view their innovation initiatives through the lens of sustainability, requires a strategy that can feature some, or all, of the following considerations through assistance from LarsonO’Brien:

  • Life Cycle Assessment – an analysis of the environmental impacts of a manufacturing process and/or products
  • Environmental Product Declarations – a summary of an LCA that simplifies the environmental impact of a product based on specific impact categories
  • Health Product Declaration – a transparent report that identifies all ingredients in a product and assesses the health risk and hazards
  • Green labeling programs
  • Green Building Rating Programs – The USGBC’s Leadership in Energy and Environmental Design (LEED), and the GBI’s Green Globes focus on the following topics:
  • Location and Transportation
  • Sustainable Sites
  • Water Efficiency
  • Energy and Atmosphere
  • Materials and Resources
  • Indoor Environmental Quality
  • Innovation
  • Resilient Building Practice. Sustainability is a component of resiliency, but the organizations that are promoting resilient building science are not necessarily the same organizations that are promoting sustainability