LarsonOBrien - Building Market Leaders, Impact Marketing - Pittsburgh, Baltimore

Impact Marketing

Building brands. Generating demand. Sustaining relevancy.

Change. Accept it and leverage it to your advantage. Our industry is changing at the speed of light, with yesterday’s LEED and Net-Zero conversations morphing virtually overnight into today’s realities of Integrated Project Delivery and High-Performance Design Project Collaboration. Also, long gone are the days when marketing played the supporting role to sales. Today, the complete reverse is true, with marketing driving growth. This means print, web, electronic, social media and professional education are the mediums through which prospects learn about you, develop a preference for you, and purchase your product or service.

A company can lead change, synchronize itself with change, or remain hopelessly lost in it. LarsonO’Brien Impact Marketing services are designed specifically to help our clients achieve the first or second and to prevent the third.

LarsonO’Brien Impact Marketing services address three core needs:

  • Building your brand
  • Generating demand for your products and services that convert to sales
  • Sustaining long-term relevancy in the industry

Creating a Roadmap to Success and Following It

How do we accomplish this? It usually begins with developing a strategic marketing plan that can be readily implemented and measured. Our effectiveness at impacting growth is attributed to our depth and breadth of knowledge of the building industry. This expertise cannot be attained in meetings, at trade shows, online, or in classrooms alone. Instead, it takes a diverse team of talented professionals with years of experience in a wide variety of business functions, and with companies in every facet of the building industry – including design, engineering, products, services, contracting, ownership, operations, consulting and management.

Integrated Marketing Practices

To efficiently and expertly implement your strategic marketing plan, LarsonO’Brien integrates four distinct marketing practices to provide a complete arsenal of tactics at-the-ready for waging and sustaining strategic campaigns. Whether you’re in need of a full-service marketing firm to function as your marketing department, or require assistance with a single project, LarsonO’Brien can help.

Offerings Include:

  • Ad campaigns (brand building, product and service)
  • Animation
  • Application development (web and mobile)
  • Audio production
  • Brand development (new and existing)
  • Concept renderings (projects and products)
  • Continuing education (writing and production)
  • Corporate identity development (logo development, style guides, visual thematics)
  • Direct mail campaigns
  • Editorial calendar monitoring and submissions
  • eMarketing campaigns
  • eNewsletters
  • Feature story pitching and writing
  • Focus groups (architects, designers, contractors, owners)
  • Graphic design
  • Illustration
  • Integrated campaigns (Advertising, PR, eMarketing)
  • Market research
  • Media planning, buying and coordination
  • New product/service launches (naming, positioning, planning and execution)
  • Online advertising
  • Pay-per-click advertising
  • Photo retouching
  • PR campaigns
  • Print advertising
  • Programming
  • Public relations
  • Sales literature writing and design
  • Sales presentation creation (Keynote, PowerPoint, Prezi app based)
  • Social media
  • Strategic marketing planning
  • Tablet literature production
  • Trade show graphics and presentations
  • Video production (HD and 4K)
  • Web analytics
  • Web design
  • Web technology consulting
  • Writing (creative and technical)