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LarsonO'Brien Selected as Marketing Partner for Leading Lighting Control Company
Fifth New Architectural Product Client in 12 Months
PITTSBURGH, PA... LarsonO'Brien Advertising, Public Relations and Interactive has been selected to provide a variety of marketing communications services to Lutron, the world's leading manufacturer of lighting controls, in support of the company's EcoSystem product line. EcoSystem digitally addresses controls and fixtures to allow the lighting within an office, part of an office - or an entire building - to manage constants such as time-of-day settings, and variables such as the presence of people or sunlight in a room. EcoSystem conserves energy, increases productivity, enhances the building's positive impact on the health of its occupants and provides many other important benefits.
Lutron, headquartered in Coopersburg, PA, is the fifth new architectural building products client for LarsonO'Brien in the last 12 months.
LarsonO'Brien will be responsible for promoting EcoSystem through public relations, web site development, search engine optimization, American Institute of Architects approved continuing education programs, sales presentations, and video production.
"LarsonO'Brien's complete range of services and extensive knowledge of the architectural building products industry makes them an ideal strategic partner," explains Eric Lind, director of commercial marketing, Lutron. "LarsonO'Brien has already established the editorial contacts necessary to secure the media coverage EcoSystem deserves and the industry experience and technical skills needed to immediately write and produce our sales support materials and continuing education programs."
"EcoSystem, Lutron's breakthrough product, is an exciting development in lighting control technology," adds Jack O'Brien, president, LarsonO'Brien. "Our experience and strategic approach position us well to partner with Lutron across all of our practices. Lutron is unquestionably the industry leader and we are honored to help promote their new product."
LarsonO'Brien services architectural building products clients such as CENTRIA, Moon Township, PA, including its international and coil coating divisions, Follansbee Steel, Follansbee, WV, H.H. Robertson Floor Systems, Ambridge, PA, Cambridge Architectural, Cambridge, MD, and Contrarian Metal Resources, Cranberry Township, PA.
LarsonO'Brien, headquartered in Pittsburgh, specializes in strategic planning for marketing communications and provides multidisciplinary solutions for architectural building products manufacturers. LarsonO'Brien is a member of the Second Wind Network of Advertising Agencies and the Pittsburgh Technology Council.
For more information on LarsonO'Brien, call 412-571-1600 or click here.
For more information on Lutron, call 1-877-258-8766 or visit www.lutron.com.