Image courtesy of Kyle May

As marketers, our interests lie in telling our client’s stories to their audience. In light of our new blog, I’d like to kick it off with the story behind our new online space.

Sometimes when I head back to the office kitchen to grab a cup of water, I reach into the ice cube bin and its empty. In fact, most times its empty. I get upset and think, “who took the last cubes and didn’t refill the bin?”

When you head to a blog and expect to read great content, learn something and be inspired, what do you do if that ice cube bin is empty too? Go back to work and hope to find what you’re looking for tomorrow?

This is the inspiration behind our new blog. Too often, we’re coming up empty in search for content relevant to us. Instead of accepting disappointment and hoping to find it tomorrow, we’ve begun making our own ice.

So stick around for awhile and see what kind of crazy ice sculptures we conjure up. We’d love to hear what you think. If you think differently than us, let us know in the comments and we’d be happy to engage with you. If you think we’ve formed something a friend might like, we’d appreciate you spreading the word.