Advertising, Design, Green & LEED, LO Fun, Social Media, The Weekly LOdown
Happy Friday everyone! It’s time for another installment of The Weekly LOdown - where we gather our favorite links from the architecture and building industry and share them with you at the end of each week.
This week we have some just plain cool design links, with a dash of green marketing. Here’s what we’ve been clicking:

Interior Design magazine recently announced the winners of its 4th annual Best of Year awards and honored them with a celebration at the Guggenheim Museum in New York City. Interior products and projects were recognized in 65 different categories, from bath fittings to bar lounges. I particularly love looking through the interior design publications we get because they give me great ideas for when I eventually own a house. Obviously, I like to dream big.

This week it seems only fitting to mention the opening of CityCenter – one of the biggest developments in the history of mankind, according to The Architect’s Newspaper. This post is interesting in that it addresses both the pros and cons of the Las Vegas-based development from the blogger’s perspective after spending a day there. It’s worth checking out if for no other reason than to browse the photos, particularly the images of the Veer Towers. They’re pretty amazing.
Bill Roth shares an interesting perspective on green marketing over at triplepundit.com. He’s been hearing that businesses are afraid to develop green products because they don’t want to be accused of greenwashing. The fear is that the first attempt at green by a company will immediately elicit “you’re not green enough” and “you are a greenwasher.” Some might say that if your products are truly green, then you shouldn’t be worried. But the problem is that businesses have to start somewhere, and they need time and experience to improve product sustainability. My take: This green thing is tricky. It doesn’t happen overnight, and if it doesn’t happen overnight, it looks half-assed. The tough question:
How do companies new to green make the effort without looking like they are just jumping on the bandwagon? One good answer: 100% transparency.
Any thoughts or opinions? Any links that you found particularly interesting this week? Post them below in the comments section. Thanks for reading!
2 Responses to The Weekly LOdown
Bill Roth
December 18th, 2009 at 1:49 pm
Thanks Nick for your comments on Greenwashing, Two-Edged Sword. You are absolutely right, transparency is the key. And consumers get it because they are also in a transistional process of learning, experimentation and then procurement. My just released book, The Secret Green Sauce, profiles this process of companies and consumers aligning value with values. http://bit.ly/6GZ3Mv
Nick Murosky
December 23rd, 2009 at 11:25 am
Thanks for checking out our blog, Bill!