The LOdown

Marketing for the Building Industry
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Posts Tagged ‘public relations

Public Relations can be tedious and overwhelming. Sometimes it feels like an attempt to have hundreds of conversations at the same time with hundreds of different people who have hundreds of different personalities – and trying to please them all. At least on some days, that’s what it feels like.
As a PR professional, [...]

I recently attended a USGBC workshop to help me understand LEED project costs and returns. The majority of the attendees were architects, contractors and developers. I was the only advertising/marketing person in the group. (That is not the first time this has happened). My first impression was that they were all wondering, in a condescending [...]

On your first day at a new job, you don’t want to rock the boat. You can’t complain and you can’t whine. You do everything that’s asked of you and then some.  However, if someone deliberately puts you down, speak up. Stand up for yourself, because if you’re going to let things go the first [...]

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Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.

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