In marketing, there is a reliable adoption trend in which a product, technology or idea is first introduced and then adopted within the market place. A group of people called innovators introduce a new idea, technology or product; people in this group are typically risk takers with high social class, stable finances and are very [...]
The LOdown
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Posts Tagged ‘Green’
A recent report from BBMG Conscious Consumer summarizes consumer interest, skepticism and frustrations with green products. I’ll tackle some key takeaways below, but perhaps the most notable part of the entire report is that only 5% of consumers will believe a company’s advertising. I’d like to send out a big thank you to greenwashing for [...]
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Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.
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