The LOdown

Marketing for the Building Industry
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Posts Tagged ‘green pr

I recently attended a USGBC workshop to help me understand LEED project costs and returns. The majority of the attendees were architects, contractors and developers. I was the only advertising/marketing person in the group. (That is not the first time this has happened). My first impression was that they were all wondering, in a condescending [...]

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Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.

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