Pitch or Pitch is a regular feature where we provide our opinions on the latest creative from agencies around the world. In short, would we throw the idea away or present it to the client?

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Palm Pre recently launched a new campaign that has garnered much attention. The 30-second spots have been appearing for a few weeks now, with some calling the ads creepy, while others praise the effort as refreshing. It’s important to note that the ads below are running in combination with a different campaign that is much more focused on the Pre’s capabilities and benefits.  Take a look, read our opinions and let us know what you think.

When you are competing with iPhone you can only hope to win share by saying “We do what you DON’T expect us to do.” And never use an extra from “Twilight.”
- Jack

In terms of artistic expression and originality, I like the ethereal Mona Lisa meets Vanilla Sky vibe of this ad. But it always loses me near the end, when she starts to use the product. At that moment, the theme of the spot is ruined, the product looks typical, and I’m disappointed.  Good execution up until they actually show what they are selling.  Sometimes that’s OK, but I don’t think it is in this case.
- Nick

The ads have an ethereal yet unsettling quality to them. Attention-grabbing, beautiful creative for sure. But I’m not entirely sold on them. Or the Palm Pre.
- Lauren B

These commercials are intriguing, but not because of the product. It makes me wonder what Palm’s marketing strategy is, and specifically who their target audience is. Are they trying to convert Blackberry and iPhone customers? If that’s the case, I would classify this as a fail.
- Lauren L

In a word – creepy. I prefer the Sprint CEO campaign where there’s a clear selling point from a credible source versus random thoughts from a partially transparent actress.
- Allison

I appreciate the ads taking an untraditional approach, especially as they’re being run in addition to standard, feature-based spots.  The ads are doing their job and generating a lot of buzz for the Pre on blogs and social networks, where their target audience can be found.
- Mark