The LOdown

From the Desk of our Production and Media Manager, Jeff Gray, who is celebrating 25 years with LO!
In April of 1985, I was fast approaching my 10th anniversary in the Production/Internal Control department at Ketchum Advertising/ Pittsburgh. Out of the blue, I received a call from Jim Wisniewski, a former copywriter with Ketchum who had [...]

I received this direct mail piece from a local builder yesterday and thought I’d share it today as it relates to the industry. Never mind the obvious oddity. What baffles the mind more is that the Photoshopper never thought to remove the white frisbee-looking disc perched on the roof.
Click to see a larger image:

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A properly executed media relations plan can positively impact an organization in numerous ways, including increased brand awareness, recognition and targeted sales leads. In fact, leveraging media relations gives marketing budgets a boost during difficult economic times. With the ROI for media relations continuing to go up as the cost of advertising rises, cost efficiency [...]

Successfully marketing building products requires investment in great photography.
Over the years, LarsonO’Brien has built a small but highly effective stable of reliable, high-quality, yet surprisingly affordable photographers who have a knack for capturing a building product, in the field, installed in its finished application, just right. For an exterior product – a wall panel, a [...]

This week we have a new feature here on the blog, The Weekly LOdown. Each Friday, we’ll gather our favorites links from around the interwebs and share them with you. Sometimes they’ll be marketing related, sometimes they won’t. You never know. So check back each week and get a glimpse at what we’re interested in.

Allison
The [...]