The LOdown

Marketing for the Building Industry
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Archive for the ‘Public Relations’ Category

Associated Builders and Contractors (ABC) released their annual construction backlog (CBI) study last week and indications are good that a construction rebound is underway, although the strength and duration of the rebound remain to be seen.
“You can summarize three important points from the recent CBI data – the worst is over for the construction industry [...]

We’ve recovered from the holidays and The Weekly LOdown is back for a brand new year! Did you have a nice holiday? Are you enjoying 2010 so far? Did you miss our favorite links from the architecture and building industry? We hope the answer to all of these questions is “yes!”
This week is all about [...]

It’s not too early to be thinking about Greenbuild 2010.  Though we haven’t seen the Greenbuild Mandatory Exhibition Green Guidelines for 2010 just yet, it wouldn’t surprise us if there are a few changes - and even more stringent requirements.
USGBC exhibitor rules are tight, and the display you would use at the AIA Expo is [...]

A properly executed media relations plan can positively impact an organization in numerous ways, including increased brand awareness, recognition and targeted sales leads. In fact, leveraging media relations gives marketing budgets a boost during difficult economic times. With the ROI for media relations continuing to go up as the cost of advertising rises, cost efficiency [...]

Hello and welcome back to The Weekly LOdown - where every Friday we gather our favorite links from the architecture and building industry (our niche) and share them with you.

This week we have some green links (in honor of Greenbuild - taking place in Phoenix, AZ as we speak), some fun architecture links, and finally [...]

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Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.

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