The LOdown

Marketing for the Building Industry
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Archive for the ‘Etc’ Category

If you just can’t cut it as an architect, you now have another option—the ice cream sandwich business. Thanks to Freya Estreller and Natasha Case, the young women behind the Coolhaus ice cream sandwich brand, architecture and the mobile food industry have harmonized. Their all-natural, homemade ice cream is scooped between two cookies, and even [...]

There’s good news and more good news in a very recent article on the blog, GreenBuildings.com. The story, “Financial Crisis Impact: Green Building Professionals Seek LEED Alternatives,” begins with a sunny prediction:

The market meltdown has had little impact on the green building industry. The sector as a whole is projected to grow to almost $140 [...]

As marketers, our interests lie in telling our client’s stories to their audience. In light of our new blog, I’d like to kick it off with the story behind our new online space.
Sometimes when I head back to the office kitchen to grab a cup of water, I reach into the ice cube bin and its [...]

About our Contributors

Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.

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