The LOdown

Marketing for the Building Industry
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Archive for the ‘Agency News’ Category

PPG Industries is now offering four new continuing education courses on The Continuing Architect, the new best-in-class online distance education platform presented by Construction Business Media – publishers of Architectural Products, SSL and illuminate magazines, and created by LarsonO’Brien Marketing Group.
Each of the four courses covers an important aspect of PPG’s architectural glass products, focusing [...]

Construction Business Media (CBM), publisher of Architectural Products magazine, and LarsonO’Brien Marketing Group (LO) have launched a new distance education platform to serve the building industry. LarsonOBrien previously launched ArchitectCES.com in 2006, which grew to become one of the largest providers of free continuing education for architects.
The new site URL, www.TheContinuingArchitect.com, is designed as a [...]

LarsonO’Brien Marketing Group, a leader in integrated marketing for the building industry, has hired Lacey Thomas as an account executive and Julianne Muszynski as a public relations account executive.

In her new role, Thomas’ duties include client and project management and strategic planning. Prior to joining LarsonO’Brien, Thomas worked for BrandMuscle, Inc., a Cleveland, OH-based marketing [...]

LarsonO’Brien Marketing Group has hired Christopher Urbanek as a Web developer and Marissa Lorincy as a junior account executive.

As a member of LarsonO’Brien’s interactive team, Urbanek’s role includes building and maintaining client Web sites and databases. Prior to joining LarsonO’Brien, Urbanek served as a Web developer for Boat U.S. in Alexandria, VA, and as a [...]

We’re excited to announce that we’ll be moving to our new office this Friday, October 30th!
Don’t be alarmed by the before photo:
The new office was previously a warehouse but originally a train station (yes, the track is still active). The building has been completely renovated and the interior designed to our specifications.
The move comes in [...]

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Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.

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