A properly executed media relations plan can positively impact an organization in numerous ways, including increased brand awareness, recognition and targeted sales leads. In fact, leveraging media relations gives marketing budgets a boost during difficult economic times. With the ROI for media relations continuing to go up as the cost of advertising rises, cost efficiency [...]
Forty years ago this weekend, Woodstock Music & Art Fair celebrated “3 Days of Peace & Music,” shaping rock and roll as we know it and forever defining a generation. Considering many of us at LO weren’t even alive in the ’60s (or the ’70s for that matter), The Who’s “My Generation” seems like an [...]
Facility owners and managers need look no further than FacilityBlog as a unique resource for industry professionals. The team at Today’s Facility Manager authors the blog, discussing the demands faced by facility management professionals while offering insight into the industry as a whole.
For instance, a recent post highlighted ways to ensure facility ADA compliance, detailing [...]
LO is pleased to welcome University of Pittsburgh student Noelle Howard and University of South Carolina student Julie Stas as public relations interns for the summer.
As PR interns, Howard and Stas will assist LO’s PR team with editorial research, public relations writing, copywriting and social media strategy.
Noelle is a senior at the University of Pittsburgh, [...]
