The LOdown

Marketing for the Building Industry
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Remember the old joke about the camper who stops to tie his shoes instead of running away from a charging grizzly? His buddy says, “Don’t bother putting on your running shoes, you can’t outrun a grizzly bear.”  And the punch line follows: “I don’t have to outrun the bear, I just have to outrun you.”
It [...]

Associated Builders and Contractors (ABC) released their annual construction backlog (CBI) study last week and indications are good that a construction rebound is underway, although the strength and duration of the rebound remain to be seen.
“You can summarize three important points from the recent CBI data – the worst is over for the construction industry [...]

It’s not too early to be thinking about Greenbuild 2010.  Though we haven’t seen the Greenbuild Mandatory Exhibition Green Guidelines for 2010 just yet, it wouldn’t surprise us if there are a few changes - and even more stringent requirements.
USGBC exhibitor rules are tight, and the display you would use at the AIA Expo is [...]

I read a report yesterday that the Miami Marine Stadium, Machu Picchu and the Old City of Jerusalem are all on the World Monuments Fund’s 2010 watch list, a sort of endangered species list of architectural monuments.
While I’ve never seen Machu Picchu, I have walked every foot of the ramparts of Sulieman the Magnificent’s wall [...]

There’s good news and more good news in a very recent article on the blog, GreenBuildings.com. The story, “Financial Crisis Impact: Green Building Professionals Seek LEED Alternatives,” begins with a sunny prediction:

The market meltdown has had little impact on the green building industry. The sector as a whole is projected to grow to almost $140 [...]

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Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.

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