The LOdown

Marketing for the Building Industry
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Associated Builders and Contractors (ABC) released their annual construction backlog (CBI) study last week and indications are good that a construction rebound is underway, although the strength and duration of the rebound remain to be seen.
“You can summarize three important points from the recent CBI data – the worst is over for the construction industry [...]

It’s not too early to be thinking about Greenbuild 2010.  Though we haven’t seen the Greenbuild Mandatory Exhibition Green Guidelines for 2010 just yet, it wouldn’t surprise us if there are a few changes - and even more stringent requirements.
USGBC exhibitor rules are tight, and the display you would use at the AIA Expo is [...]

I read a report yesterday that the Miami Marine Stadium, Machu Picchu and the Old City of Jerusalem are all on the World Monuments Fund’s 2010 watch list, a sort of endangered species list of architectural monuments.
While I’ve never seen Machu Picchu, I have walked every foot of the ramparts of Sulieman the Magnificent’s wall [...]

There’s good news and more good news in a very recent article on the blog, GreenBuildings.com. The story, “Financial Crisis Impact: Green Building Professionals Seek LEED Alternatives,” begins with a sunny prediction:

The market meltdown has had little impact on the green building industry. The sector as a whole is projected to grow to almost $140 [...]

The relationship between politics, the economy and marketing communications can be likened to three friends in an out-of-control airplane who are fighting over the last parachute. It’s going to take some good luck and cooperation for all three of them to make it.
But, as far as the construction industry is concerned, “We’re not yet dead.” [...]

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Put simply, we live and breathe the architectural building product industry. The LOdown reflects our thoughts on the latest trends, events and marketing efforts in this space. Have a seat, grab a cup of coffee and check out what we have to say. We'd love to hear your thoughts, too, so feel free to comment or shoot us an email.

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