LarsonO'Brien exclusively provides strategic and tactical marketing services to a select group of client companies in the building industry. Our clients are U.S. and international manufacturers of architectural products and systems, specialty contractors, industry consortiums and educational organizations.
Like you, our clients share a simple goal: to be preferred by building decision makers.
Of course, the simplicity of this goal belies the complexity of achieving it. That's because today's "building decision makers" are principal- project- specifying- first-year- intern-architects; owners, real estate management groups; general- sub- specialty-contractors; building- construction- LEED- Net-Zero-consultants; civil- electrical- mechanical- structural- green- engineers; buying groups and government agencies... just to name a few.
Your prospects are compelled to know more, read more, learn more. They obsess. They recall. They decide to specify, buy, own, install and then when it's all over they talk about their pride in their wise decision. Building envelope, interior products, new product launches, sustainability, energy, lighting, surfaces, coatings, materials, aesthetics or function, HVAC, plumbing, electrical. There's someone out there who's just right for you – and we introduce you.
They call us transformational. Like when we doubled client A's sales in six months. Then we did it again six months later. In the middle of the worst economy of our lifetimes, we created such demand for client B's hand-crafted, high-end architectural products that their manufacturing can barely keep up with demand. We generated such a high volume of inquiries with our e-newsletters that client C asked for advance notice so they can put extra people on the phones. And D, E, F and G who were getting a greater than 5:1 ROI on their PR dollars.
Hearts.
This success didn't come from clever headlines. This is bigger than that. We put our hearts into it. We pour ourselves into it. We celebrate every lead you get, every contract, and every completion like it was our own. LO/marketing partner or LO/marketing department, according to your needs. Building products' PR, media relations, advertising, continuing education, websites, e-brochures, e-mail marketing, mobile apps, video production and more. A labor of love.
Insights
Marketing Dollars and Return on Investment Part One: The Cost of Continuing Education
Now is an important time to conserve your marketing budget. Times are tough and marketing dollars must be spent where there will be the greatest return on investment. If we told you you could still have your presenter deliver their full lunch and learn presentation along with your PowerPoint and videos for much less cost than you're paying now, would you consider it? You can – with a course-on-demand program available online.
Read more about Continuing Education>Marketing Dollars and Return on Investment Part Two: Public Relations
When times are tough, demanding a return on investment from marketing dollars is a top priority. In our last article, we talked about how to save money and still deliver high quality AIA continuing education to architects. This time, we want to talk about probably the most cost effective communications tool you have available – PR.
Read more about Public Relations>Client Press Highlights
- LarsonO'Brien
- Press Release
- LarsonO'Brien
- Press Release
- SEFAR Architecture
- Press Release
- Ellison Bronze
- Press Release
